When it comes to generating real business growth, marketing can no longer be treated as a one-size-fits-all function. B2B organizations—especially in the manufacturing and industrial sectors—require precise, data-backed marketing strategies designed to reach complex buyers and long sales cycles. At Lillian Group Marketing, we offer tailored marketing services that meet these unique needs.
As a Chicago-based B2B marketing agency, we help industrial companies, OEMs, and business service providers drive visibility, increase lead quality, and convert interest into revenue. This page brings together insights, strategies, and resources related to the marketing services that power our clients’ success.
In a B2B context, “marketing services” go far beyond social media scheduling or one-off ad campaigns. At Lillian Group, our marketing services are designed to integrate across departments—marketing, sales, customer success, and leadership—to deliver results that impact your bottom line.
Our core focus areas include:
By combining these services under one strategy, we help industrial firms reach engineers, procurement officers, C-suite executives, and other key decision-makers with tailored content and experiences.
Unlike generalist agencies, Lillian Group specializes in business-to-business marketing services for industries where products and services are complex, and buyers need education, trust, and a clear ROI before committing.
We work with:
Before we create any campaigns or launch ads, we dive deep into your brand, sales cycle, personas, and competition. We ensure every tactic—from email sequences to landing pages—is aligned with your goals and resonates with your buyers.
While we’re a proud Chicago B2B marketing agency, our clients span across North America. Whether you’re local to the Midwest or running a national operation, our marketing services are built to scale with you.
We optimize your website and content to show up for the right searches—when your buyers are actively researching solutions. Our SEO team specializes in industrial SEO that targets technical keywords and decision-stage content.
Recommended reading:
How Industrial SEO Drives High-Quality B2B Leads
ABM is a powerful way to target high-value accounts with custom messaging, personalized landing pages, and sales-aligned outreach. Lillian Group designs ABM programs that work across sales and marketing teams to shorten the sales cycle and boost close rates.
Our team manages B2B-specific ad campaigns through LinkedIn Ads, Google Ads, and programmatic display. We don’t just drive clicks—we deliver qualified leads.
External tip: LinkedIn’s guide to B2B lead generation
From white papers and product sheets to video case studies and trade show visuals, our content team understands how to communicate value in technical industries. We write for engineers, not just marketers.
We build smart automation workflows that nurture leads based on behavior, time, or persona type. Whether you use HubSpot, Salesforce, or a custom CRM, we create sequences that turn cold leads warm—and warm leads into customers.
All of our services are tied to real KPIs—qualified leads, lead-to-sale conversions, engagement scores, and more. We send reports that aren’t just metrics—they’re insights that help you grow.
Whether you’re a growing manufacturer looking to build a digital presence or an enterprise with a mature sales team, our services are tailored to match your stage of growth. From audits and single-channel execution to fully integrated marketing programs, Lillian Group is equipped to support your needs.
Looking for a service that isn’t listed here? Contact us for a custom marketing strategy discussion.
“Lillian Group helped us streamline our content marketing, align sales and marketing efforts, and finally understand which campaigns were driving real revenue. We now have a scalable system that supports growth.”
— Director of Marketing, Midwest OEM
Explore case studies and recent projects showcasing how our services have helped B2B companies:
Q: How do I know which marketing services I need?
A: We begin every engagement with a discovery session and, if needed, a full marketing audit. From there, we recommend the right mix of services to reach your goals.
Q: Do you work with companies outside of manufacturing?
A: While our core expertise lies in industrial and manufacturing B2B marketing, we also work with select service-based B2B firms in technical industries.
Q: How do you measure success?
A: Every campaign is tied to KPIs such as lead quality, MQLs, CPL, pipeline value, and win rates—depending on your goals.
If your company is ready to move past inconsistent marketing and start building a pipeline that scales, Lillian Group Marketing is ready to help. We bring strategy, industry knowledge, and execution together to deliver results you can measure—and trust.
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