Manufacturing Website Redesign Checklist: 25 Things to Get Right
A manufacturing website redesign is one of the highest-stakes marketing investments a manufacturer can make. Done right, a new website becomes the foundation of your entire lead generation strategy — attracting qualified prospects, communicating your
Why Inbound Marketing Works for Manufacturing Companies
For decades, manufacturing companies relied almost exclusively on outbound marketing: cold calls, trade show booths, print advertising in trade publications, and direct mail. These tactics still have a role, but the fundamental shift in how
AI in Manufacturing Marketing: Practical Uses Beyond the Hype
Artificial intelligence has become the most over-hyped and under-utilized technology in marketing. The breathless predictions about AI replacing marketing teams entirely have not materialized, but the practical applications of AI in manufacturing marketing are genuinely
The Manufacturing Buyer’s Journey: How Engineers Find Vendors
Understanding the manufacturing buyer journey is the foundation of effective industrial marketing. If you do not know how your buyers research, evaluate, and select vendors, you cannot design a marketing strategy that meets them where
Industrial Marketing vs Manufacturing Marketing: Key Differences
The terms “industrial marketing” and “manufacturing marketing” are often used interchangeably, but they describe related yet distinct disciplines with important differences in scope, audience, and strategy. Understanding the distinction between industrial marketing vs manufacturing marketing
Marketing for Contract Manufacturers: Win More Business
Marketing for contract manufacturers presents a specific set of challenges that distinguish it from virtually every other type of industrial marketing. As a contract manufacturer, you are not selling a product — you are selling
Measuring Manufacturing Marketing ROI: A Practical Guide
The most common complaint from manufacturing executives about their marketing investment is: “We spend money on marketing but we have no idea if it’s working.” This is not a marketing problem — it is a
Account-Based Marketing for Manufacturers: Win Big Accounts
If your manufacturing company’s growth strategy depends on winning a small number of high-value accounts — the kind of contracts that could add $1M to $10M or more in annual revenue — then ABM for
Manufacturing Marketing Budget: How Much to Spend
One of the most common questions manufacturing executives ask is: “How much should we be spending on marketing?” It is a deceptively simple question with a genuinely complex answer — one that depends on your
Video Marketing for Manufacturing: Show, Don’t Tell
A 90-second video of a 5-axis CNC machine cutting a complex titanium aerospace component communicates more about your precision machining capability than 10 pages of written content. Video marketing for manufacturing leverages this fundamental truth
Local SEO for Manufacturers: Dominate Your Region
Many manufacturers assume that SEO is only relevant for companies trying to reach national or global audiences. In reality, local SEO for manufacturers is one of the highest-ROI marketing investments a regional industrial company can
Manufacturing Case Studies That Win New Business
In manufacturing sales, nothing closes a deal faster than a well-told story of a problem you solved for a client just like the prospect sitting across the table. Manufacturing case studies are the most powerful
How Food Manufacturers Can Use Digital Marketing
The food manufacturing sector presents a unique set of marketing challenges. Unlike precision machining or aerospace manufacturing, where the buyer’s primary concern is technical capability, food manufacturing marketing must address a complex web of concerns:
Marketing Automation for Manufacturers: Getting Started
The industrial sales cycle is long, complex, and involves multiple stakeholders. A prospect who downloads a white paper from your website today might not be ready to issue an RFQ for 12 to 18 months.
Manufacturing Branding: Stand Out in a Commodity Market
Most manufacturing companies compete on price because they have failed to build a brand that justifies competing on value. When a procurement manager cannot differentiate between two suppliers based on anything other than their quote,
LinkedIn Marketing for Manufacturers: The B2B Goldmine
If you are a manufacturing company and you are not investing seriously in LinkedIn, you are leaving significant revenue on the table. LinkedIn marketing for manufacturers is not about posting inspirational quotes or sharing generic
How to Create a Manufacturing Marketing Plan (Template)
Most manufacturing companies operate without a formal manufacturing marketing plan. They have a website (often outdated), they attend a few trade shows, and they rely on their sales team to generate leads through relationships and
Industrial Marketing Agency: What to Expect & Demand
Choosing an industrial marketing agency is one of the most consequential decisions a manufacturing or industrial company can make. The right partner accelerates your growth, builds your brand authority, and generates a consistent pipeline of
Medical Device Manufacturing Marketing That Converts
The medical device manufacturing sector operates under a level of regulatory scrutiny that makes every other industry look relaxed by comparison. FDA regulations, ISO 13485 quality management requirements, and the ever-present specter of product liability
Aerospace Manufacturing Marketing: Win Tier-1 Contracts
Winning contracts in the aerospace supply chain is one of the most demanding achievements in manufacturing. The qualification process is rigorous, the quality requirements are uncompromising, and the competition is intense. Yet for manufacturers who
CNC Machine Shop Marketing: Fill Your Production Schedule
Running a CNC machine shop is a demanding business. You manage expensive capital equipment, skilled labor that is increasingly difficult to find, tight tolerances, demanding quality requirements, and clients who expect on-time delivery without exception.
Manufacturing PR: Build Authority in Your Industry
In the industrial sector, reputation is currency. A manufacturing company with a strong industry reputation wins contracts that a technically equivalent competitor loses, attracts better talent, commands higher prices, and builds the kind of long-term
Industrial White Papers: The Lead Gen Asset You Need
In the hierarchy of manufacturing content marketing, the technical white paper sits at the top. A well-researched, expertly written industrial white paper is the single most powerful lead generation asset a manufacturing company can produce.
PPC for Manufacturers: Google Ads That Generate RFQs
Pay-Per-Click advertising (PPC) is one of the few marketing channels that can generate qualified manufacturing leads within days of launch. While SEO and content marketing are the long-term foundation of a sustainable lead generation strategy,
Manufacturing Website Best Practices for B2B Lead Gen
Your website is the most important marketing asset your manufacturing company owns. It works 24 hours a day, seven days a week, answering questions from engineers in different time zones, building trust with procurement managers
Industrial Email Marketing: Nurture Leads That Buy
In an era of social media noise and AI-generated content flooding every channel, industrial email marketing remains one of the highest-ROI tactics available to manufacturing companies. The reason is simple: email reaches your prospects directly,
Manufacturing Trade Show Marketing That Pays Off
The International Manufacturing Technology Show (IMTS) at McCormick Place in Chicago draws over 130,000 attendees and 2,000+ exhibitors. Fabtech, MD&M, and dozens of regional industrial expos collectively represent billions of dollars in annual exhibitor investment.
Industrial SEO: Rank Higher, Win More Contracts
Industrial SEO is the practice of optimizing a manufacturing or industrial company’s website to rank highly in search engine results for the specific terms that engineers, procurement managers, and operations directors use when searching for
Manufacturing Content Marketing: What Actually Works
Most manufacturing companies that attempt manufacturing content marketing make the same fundamental mistake: they write content for themselves, not for their buyers. They publish blog posts about company milestones, equipment purchases, and industry awards —
B2B Manufacturing Marketing: A Complete Strategy Guide
B2B manufacturing marketing is one of the most demanding disciplines in the entire marketing profession. The buyers are technically sophisticated engineers and procurement officers who can detect a generic pitch from a mile away. The
From Factory Floor to Front Page: How Strategic PR Can Transform Manufacturing Brands
Discover how strategic public relations can elevate your manufacturing brand from obscurity to industry leadership, enhancing visibility, credibility, and growth.
Video is the New Spec Sheet: Using Visual Storytelling to Sell Complex Manufacturing Solutions
In the intricate world of manufacturing, effectively communicating your products and solutions can be challenging. Traditional spec sheets filled with technical jargon, diagrams, and tables often fail to fully convey your product’s value or functionality.
Digital Marketing for Manufacturing in Chicago
The manufacturing industry in Chicago is highly competitive, and standing out requires more than quality products and reliable service. Buyers, distributors, and decision-makers now start their search online. That means your business needs a strong,
The Role of Social Media in Industrial Marketing
The manufacturing industry has traditionally relied on trade shows, print ads, and direct sales to reach its target audience. However, the advent of digital marketing has revolutionized the way manufacturers promote their products and services.
Marketing for Manufacturers: 7 Strategies Worth Trying
Marketing for the manufacturing industry requires a unique approach. Unlike other sectors, manufacturing needs targeted strategies to connect with the right audience. Understanding the key elements of marketing for manufacturers can lead to growth and
Industrial Digital Marketing Trends You Need to Know
The landscape of industrial digital marketing is constantly evolving, driven by technological advancements and changing consumer behaviors. As we move into mid-2024, several key trends are shaping the future of digital marketing for industrial companies.
How Manufacturing Digital Marketing Services Drive Industry Growth
In today’s fast-paced digital age, the manufacturing industry is undergoing a significant transformation. No longer confined to traditional methods of marketing, manufacturers are now embracing digital strategies to stay competitive and drive growth. This shift
The Role of Digital Marketing in Manufacturing
The manufacturing industry has traditionally relied on trade shows, print ads, and direct sales to reach its target audience. However, the advent of digital marketing has revolutionized the way manufacturers promote their products and services.
Cyber Security Strategies Continue to Evolve
Customer trust can be a casualty of uncertain times. However, it is possible to build and maintain trust in a rapidly evolving advertising and design business climate, no matter what 2024 has in store.
Understanding Copyright Protection: Part of Your Marketing Efforts
Most people know the U.S. government’s copyright provides a form of protection to authors, dramatists, composers, and other artists for their original works in print, digital, or other forms.
Branding: Developing an Emotional Connection
Entrepreneurs don’t always take the time to find out what their customers truly want, which is to simply feel good about what they are purchasing.
Marketing Tips for 2025
If you do nothing else next year to boost sales and generate business leads, address three priorities:
Back to Business Basics: Learning from Missteps to Enhance Marketing & Sales Efforts
Autumn is the time of year when reality sets in. The long, sunny days wind down, kids go back to school, and before long, it’s time for report cards.
Don’t Forget the Value of Business Email!
Some businesses believe email is obsolete. Social media marketing may be the hip way to reach new customers, but email still plays a vital role in reaching new customers and
