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Using White Papers to Reach Key B2B Audiences
White Papers should be an integral element of an effective business-to-business marketing communications strategy, yet many marketers and organizations don’t understand the benefits. Some confusion is understandable, since the meaning of the term, “White Paper” has changed over the years and an explosion of White Paper output has produced many documents that may or may not truly fit the category.
White Papers: A Proven Lead Generator for Business
One of the key attributes of white papers is they are an effective means of generating business leads.
White papers have been found to be valuable for the majority by the majority of businesses that use them. Successive studies have shown that white papers are a tried and tested means of collecting information from customers/buyers and reporting/interpreting findings.