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Ready to elevate your B2B or industrial marketing? Whether you’re an OEM, manufacturer, or industrial service provider, Lillian Group is here to help. As a local B2B marketing agency headquartered in Chicago, we specialize in digital strategy, ABM, SEO, and content for manufacturers and industrial brands.
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Featured Topic
Manufacturing Marketing Budget: How Much to Spend
One of the most common questions manufacturing executives ask is: “How much should we be spending on marketing?” It is a deceptively simple question with a genuinely complex answer — one that depends on your revenue, your growth goals, your competitive environment, and the specific channels that are most effective for your business. This guide provides the benchmarks, frameworks, and allocation strategies you need to set a manufacturing marketing budget that drives real business results.
Video Marketing for Manufacturing: Show, Don’t Tell
A 90-second video of a 5-axis CNC machine cutting a complex titanium aerospace component communicates more about your precision machining capability than 10 pages of written content. Video marketing for manufacturing leverages this fundamental truth — that seeing is believing — to build trust, demonstrate capability, and generate qualified leads in a way that no other content format can match. Despite this, the vast majority of manufacturers have no video presence whatsoever. This represents a
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