The Challenge: Work closely with an established overseas company that needed to effectively integrate its range of industrial pumps and associated applications in North America by using the Internet.
The Client: Tsurumi (America), Inc., located in suburban Chicago, has greatly expanded its North American marketing and sales presence.
The company’s high-performance pump products are widely used in civil engineering, flood control, industrial wastewater, mining, sewage treatment and various construction applications.
The Solution: Work directly with corporate management in mapping out a strategic approach for developing a new Tsurumi (America) website.
The site offers customers and business prospects with the ability to navigate efficiently through the product pages and understand why Tsurumi is a recognized global leader in pump technology.
Site features included:
- Tastefully presented animation and navigation features ensure one’s visual interest is kept, while presenting complex product information clearly and concisely.
- Consistent use of design and color to integrate with Tsurumi (America) online and printed information.
- Enhanced product photography that spotlights varied pumps and usage.
- Special password section for distributors. This is a new online feature which makes communications with Tsurumi America’s distributor much easier and quicker.
If your company would like to receive the immediate and long-term benefits of having your web site development handled by a full-service, integrated marketing communications company, call us at 847.682.3592 or send us an e-mail. We look forward to hearing from you.