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Ready to elevate your B2B or industrial marketing? Whether you’re an OEM, manufacturer, or industrial service provider, Lillian Group is here to help. As a local B2B marketing agency headquartered in Chicago, we specialize in digital strategy, ABM, SEO, and content for manufacturers and industrial brands.
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Featured Topic
AI in Manufacturing Marketing: Practical Uses Beyond the Hype
Artificial intelligence has become the most over-hyped and under-utilized technology in marketing. The breathless predictions about AI replacing marketing teams entirely have not materialized, but the practical applications of AI in manufacturing marketing are genuinely valuable — if you know where to look and how to apply them. This guide cuts through the hype and focuses on the specific AI manufacturing marketing applications that are delivering real results for industrial companies today. The key insight
The Manufacturing Buyer’s Journey: How Engineers Find Vendors
Understanding the manufacturing buyer journey is the foundation of effective industrial marketing. If you do not know how your buyers research, evaluate, and select vendors, you cannot design a marketing strategy that meets them where they are. And the manufacturing buyer journey is significantly different from the consumer buying process or even the typical B2B software purchase — it is longer, more technical, more risk-averse, and involves more stakeholders than almost any other type of
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