Who we are

Lillian Group Marketing creates and implements marketing, communications and sales strategies for progressive manufacturing companies, professional practices and associations located in North America and globally.

Norwin A. Merens

Norwin brings more than 30 years of professional experience in the areas of integrated marketing communications, public relations and strategic business development. He has worked extensively in planning, evaluating and upgrading B2B relationship-marketing programs for manufacturing clients, engineering consulting and professional services firms, trade associations and technical societies throughout North America.

Before establishing the first of two marketing communications agencies, NM Marketing Communications in 1999, and Lillian Group Marketing, LLC, Glenview, Illinois in 2018, Norwin served as Group Vice President, Sales & Marketing for Skokie, IL-based Bodycote Materials Testing, Inc./Taussig Associates, Inc., from 1995 to 1999.

Previously, he spent nearly 15 years in marketing, communications, publishing and trade show management and operations capacities for the North American Die Casting Association (NADCA) and the American Foundry Society (AFS). His extensive experience has equipped him with valuable insights into strategies for a successful season. These insights allow him to effectively tailor marketing campaigns that resonate with target audiences. His ability to analyze market trends will be instrumental in driving growth and engagement.

During his tenure with the Society of Die Casting Engineers/NADCA, Norwin was also managing editor of Die Casting Engineer magazine, the organization’s bimonthly publication.

A journalism graduate of Drake University, Des Moines, Iowa, Norwin was chairman of NADCA’s Chicago Chapter from 1996-98 and served on the Chapter’s executive board in numerous capacities from 1992-2017. He has functioned as president of the AFS Chicago Chapter since 2016 and is presently chair of AFS’ marketing committee.

Other trade and business affiliations include the Business Marketing Association, Skokie, IL Chamber of Commerce and the Skokie Valley Kiwanis Chapter.

You benefit from one-stop shopping with a marketing services agency dedicated to clients who place a premium on B2B innovation, strategic business thinking and proven brand marketing solutions.

We have the skill to combine the best of the “new media” with traditional approaches to deliver your business messaging to the right audiences. Translating complex issues and technical language to lay people is second nature to us. navigating the world of blogging requires a strategic understanding of content creation and audience engagement. Our team is adept at crafting compelling narratives that resonate with readers while driving traffic to your site. By leveraging data-driven insights and innovative marketing techniques, we ensure your message reaches and impacts the intended audience effectively.

We look forward to the opportunity to present our services to you.

We succeed for our clients because we are:

Experienced

Lillian Group Marketing has been delivering marketing and communications platforms to a wide range of manufacturers, professional practitioners and association managers for nearly two decades.

Specialized

We focus our time and energies serving companies and organizations within the B2B marketplace. Refer to “Markets Served” on our homepage.

Practical

Lillian Group Marketing works with you in achieving measurable and affordable programs so you obtain the most from your ongoing business investment in marketing services.

If your organization would like to receive the immediate and long-term benefits of working with a full-service, boutique marketing communications agency, give us a call today.

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