Fractional CMO Services
Marketing leadership for manufacturers and B2B firms. Senior guidance, with a flexible commitment.For manufacturers and B2B firms.
Request a Consultation
Norwin Merens reviews every request personally and replies within one business day.
Call Norwin directly847.682.3592
Monday to Friday, 8:00 to 4:30 Central
Read the transcript
When you request a consultation with Lillian Group Marketing, here’s what happens. Within one business day, Norwin Merens calls you himself. No sales team, no hand-offs. You’ll spend about thirty minutes talking about where your business stands today: who you sell to, how new customers find you, and where your marketing is falling short. Norwin works with manufacturers and B2B companies across Chicagoland and the Midwest. Expect practical questions and straight answers. By the end of the call, you’ll know whether a fractional CMO makes sense for your company, and what the first few months of working together could look like. If it’s not the right fit, Norwin will tell you that too. No pressure. No obligation. Fill out the short form on this page, or call Norwin directly at eight four seven, six eight two, thirty-five ninety-two.Marketing leadership for manufacturers and B2B companies
When marketing needs direction, another disconnected campaign is rarely the starting point. You need a clear view of your buyers, a practical plan and someone to coordinate the work with your sales team. Lillian Group Marketing provides fractional CMO services for manufacturers, engineering and professional services firms, and trade associations. Based in Glenview, Illinois, Norwin Merens combines strategic marketing and communications planning with implementation support. Work can be scoped around a defined project or ongoing leadership needs.Work directly with Norwin Merens
Norwin brings more than 30 years of experience in integrated marketing communications, public relations and strategic business development. His background includes sales and marketing leadership at Bodycote Materials Testing/Taussig Associates and marketing, publishing and trade show work with NADCA and the American Foundry Society. That experience informs the work: communicating technical capabilities, understanding B2B purchasing decisions and giving sales teams useful material for customer conversations. Read Norwin’s background.Fractional marketing director support
Looking for a fractional marketing director rather than a full-time hire? The need is often practical: set priorities, keep marketing activity moving and give your internal team and outside specialists a shared direction. Norwin can work with you on the planning and coordination behind that role. Together, you define the responsibilities, deliverables and level of involvement that fit your business.A clear marketing plan
Review your market, audiences and current activity. Turn business priorities into a focused marketing and communications plan.Coordinated execution
Guide content, campaigns, trade show activity and follow-up. Coordinate with your sales team, internal staff and service providers.Useful review points
Agree what to measure, review the work and use the findings to inform the next set of priorities and spending decisions.
What the work can include
The scope follows your priorities and existing resources. Depending on your needs, deliverables can include:- Marketing assessment: a review of current communications, customer audiences, competitors and sales support needs.
- Positioning and messaging: a clear explanation of your capabilities and why they matter to your buyers.
- Marketing and communications plan: recommended activities, priorities and a working budget for discussion.
- Content and campaign coordination: website and SEO priorities, email marketing, PR, editorial content, and trade show or event communications.
- Sales follow-up support: content and follow-up activity to help your team continue conversations with prospects.
- Progress review: agreed measures and a review of completed activity to guide future planning.
A flexible engagement, with a defined scope
You may need a plan for a new initiative, help coordinating an existing program, or ongoing senior marketing guidance. The first discussion covers your goals, the people already involved, your available budget and the work that needs attention. From there, you and Norwin can discuss a project-based or ongoing arrangement. Responsibilities, deliverables and involvement are agreed for your situation rather than assumed from a standard package.Questions about fractional marketing leadership
Is this suitable for a manufacturing business?
Manufacturers and other B2B organizations are a focus of Lillian Group Marketing. Norwin’s experience includes manufacturing clients, engineering consulting firms, professional services, trade associations and technical societies.
Can you work with our existing team?
Yes. The engagement can include planning and coordination with your sales team, internal marketing staff and external service providers. The responsibilities are discussed before work begins.
Do we need ongoing fractional CMO support?
That depends on the work. A defined strategy or communications project may be a better fit than an ongoing leadership engagement. The consultation helps clarify the scope and next step.
What should we bring to the consultation?
Be ready to discuss who you sell to, your current marketing activity, the challenges you want to address, and your timing. Share your goals and current setup in the form so Norwin has context for the conversation.
