B2B Marketing Consultant in Chicago

Strategic planning for manufacturers and B2B firms

Practical marketing consulting for B2B companies

Need a marketing consultant who understands manufacturing and business-to-business buying? Lillian Group Marketing helps manufacturers, engineering and professional services firms, and associations turn business priorities into a marketing and communications plan.

Work directly with Norwin Merens, whose more than 30 years of experience spans integrated marketing communications, public relations and strategic business development. Based in Glenview, Lillian Group serves the greater Chicago area and beyond.

From a clear plan to coordinated activity

Your consulting scope can include:

A review of your audiences, competitive position and current marketing activity.
Positioning, messaging, a marketing and communications plan, and budget priorities.
Content and campaign coordination across websites and SEO, email, PR, and trade shows or events.
Sales follow-up programs and review points to inform future activity.

Start with a defined project or discuss ongoing support. If your team needs senior direction and coordination, see our fractional marketing director and CMO services.

Discuss your goals and current marketing setup with Norwin, or call 847.682.3592.

Three Steps to Business Marketing Success

We deploy a three-step marketing communications process that includes:

Analysis

Lillian Group Marketing helps determine if you are in the proper markets and if you are leaving money on the table with current customers. Drawing on our experience and industry knowledge to evaluate the competitive landscape and to learn the best opportunities for growth.

Planning & Budgeting

We advise and mentor you and your team through the monthly steps and spending requirements necessary for a successful B2B marketing and communications program tailored to your industry, company or organization.

Execution

Lillian Group Marketing implements a well-planned program of marketing and communications activities driven by marketplace realities and sales opportunities. The results will provide a benchmark for future market planning and education.

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Strategic B2B Marketing